Apple has quietly removed the ‘Get a Mac’ ads from its UK website.

The website: http://www.apple.com/uk/getamac/ads now redirects to just http://www.apple.com/uk/getamac/, and as such the ads are no longer available online. Instead, this page now lists the reasons why PC users should switch to the Mac platform, specifically targeting those who are thinking of upgrading to Vista.

In the UK, comedy duo David Mitchell and Robert Webb starred in the ads, playing PC and Mac respectively. However, the ads were not well received, with many viewers put off by the apparent smugness of the Mac character.